By making the characters richer and more complex, Disney extended the original story and gave us a new reason to get invested in the characters. Belle is a brilliant inventor, not just bookkeeper, Gaston is war hero, not just a narcissistic buffoon, and Beast is a tortured soul, who earns the audience’s empathy early. ![]() In the new version of Beauty and the Beast, we get to learn more about the key characters’ backstories. From the kids who grew up with the cartoon version who are now young adults (like my daughter Emma) to a new generation of kids and parents, Disney has managed to create a marketing strategy that both recaptures the original magic and intrigues the next generation of fans.ĭisney made a commitment to turn animated movies and characters into live action feature films, but it realized that to truly differentiate the new movies from their animated siblings, it would need to take the storytelling a bit further. ![]() Beauty and the Beast appeals to multiple audiences and Disney smartly employed various strategies to engage with each.
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